A Better Future

Our Raw Shea Butter helps women in Ghana to build a better future. When you buy our Raw Shea Butter you are helping us to continue to support the communities we work with.  The story I recently published about Starbucks highlights the problems facing small Fairtrade companies. Larger companies are treating Fairtrade as simply a marketing strategy and are often not offering genuine long term support. Perhaps the problem is that they can not see the bigger picture and the network of development and support needed for Fairtrade to be meaningful. Maybe the only concern is a larger market share until, they have complete market domination and the small independent company is seen no more.

The small network of independent fair-trade companies are working hard with people to create better lives not just in countries like Ghana, but here too. Next time you pick up a bar of soap, wouldn’t you like to know who’s hand that has been in previously?  who worked to get it there and who’s life may be improved by your purchase. Small companies like ourselves can give you that kind of information that larger companies can’t.

We live in strange times when it seems nobody can be trusted, what we want is transparency – to know where things have come and who benefits from the purchase. 

I recently posted a quote by Martin Luther King Jr and was advised that similar quote existed by Einstein, here it is:

 "A human being is part of the whole, called by us the universe, a part limited in time and space. He experiences himself, his thoughts and feelings, as something separate from the rest - a kind of optical delusion of his consciousness. This delusion is a kind of prison for us, restricting us to our personal desires and to affection for a few persons nearest to us. Our task must be to free ourselves from this prison by widening our circle of compassion to embrace all living creatures and the whole of nature in its beauty."

 - Albert Einstein 1879-1955